Sellbrite

Multichannel listing and inventory sync across Amazon, Etsy, eBay, Walmart, and Shopify, with a real free plan

Runs our storeFree plan

Free plan available · paid plans from $29/mo

See pricing

✓ Free plan — try before you pay

No affiliate relationship — we earn nothing if you sign up.

Reader-supported — we may earn a commission from links on this page, at no extra cost to you. Details

Verdict: the simplest way to keep one inventory count honest across five marketplaces, as long as you do not need it to do anything clever.

What it does

Sellbrite keeps your product catalog and stock levels in sync across Amazon, eBay, Walmart, Etsy, Shopify, and a few others. List once, push to each channel with channel-specific tweaks, and when a unit sells anywhere the quantity drops everywhere. Orders from all channels land in one screen for fulfillment, and the FBA add-on lets you route non-Amazon orders through Amazon’s Multi-Channel Fulfillment and track FBA stock as the shared inventory pool.

Pricing (checked 20 October 2026)

Free: $0, up to 30 orders a month, unlimited channels, SKUs, and users, 2-hour sync. No FBA add-on.
Pro 100: $29/mo (100 orders), Pro 500: $79/mo, Pro 2K: $179/mo. 15-minute sync. The pricing page shows the same figures under monthly and annual.
FBA Inventory and Multi-Channel Fulfillment add-on: $19/mo on any paid tier. FBA orders never count toward the order limit.
Power plans for high volume start at $399/mo on annual billing.
Sellbrite for Shopify (the app version) is cheaper: Free, $19, $59, $99 per month.

14-day free trial with no card.

Who it is for

Sellers with inventory in one place and listings in several. The classic case is an FBA brand that opens Etsy and Walmart and wants those orders fulfilled from FBA stock without overselling.

Who should skip it

Anyone needing repricing, bundles, kitting, or warehouse management; Sellbrite does none of that. And if Shopify is your hub, install the Shopify app version rather than the standalone product.

Runs our store

Sellbrite is the glue between our channels. The FBA add-on is the feature to look at first: it lets off-Amazon orders ship from FBA stock and keeps the inventory count right without anyone touching a spreadsheet.

The honest caveats

The product is maintained but not loved. The website still carries copy from an older trial offer, the annual discount the FAQ promises is not visible on the pricing page, and GoDaddy has not said much about its future. It works today; keep an exit plan.

Bottom line

A free plan generous enough to prove the concept, and a $48-a-month combination (Pro 100 plus FBA add-on) that quietly runs a multichannel business. No affiliate link here.

See Sellbrite pricing