Shopify
The storefront to open when you want customers Amazon cannot take away, from $29/mo
Runs our store
From $29/mo
Sales Channels
The marketplaces and storefronts themselves — Amazon, Walmart, eBay, Etsy, TikTok Shop, and your own Shopify store — with the real fee schedules and who each one is actually worth it for.
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Price:
Amazon Seller Central
The channel everything else on this site serves: Professional plan $39.99/mo, referral fees from 8%, most categories 15%
Runs our store
From $39.99/mo
TikTok Shop
The marketplace where creator content sells the product directly, with no monthly fee and a referral fee per sale
Runs our store
Free plan · paid from 6% per sale
Etsy
A second marketplace for handmade, vintage, and craft-supply brands, with no monthly fee and about 9.5% in fees per sale
Runs our store
Free plan · paid from $0.20 per listing
Walmart Marketplace
The second-largest US marketplace, no monthly fee, referral fees mostly 15%, and far less competition per listing
Runs our store
Free plan · paid from 15% per sale
eBay
250 free listings a month, a 13.6% final value fee, and the best liquidation channel for inventory Amazon will not move
Free plan
Free plan · paid from 13.6% per sale
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