Metricool

Verdict: the cheapest way to run a real social presence for an Amazon brand, and the obvious home for the UGC you commission.

What it does

Metricool puts every platform your brand posts to (TikTok, Instagram, Facebook, YouTube, Pinterest, LinkedIn, X, Threads, Bluesky, Twitch) on one calendar, auto-publishes to all of them, and reports on all of them in one place. Around that core sit the features that make it stick: best-time-to-post heatmaps built from your own audience, competitor tracking, a link-in-bio page, ad reporting for Meta and Google, and an AI assistant for captions and ideas.

For an Amazon seller the use case is specific. If you commission creator video through JoinBrands or run Influencer Program content, those clips should also be running on your own TikTok and Instagram, and Metricool is the tool that schedules them, tags them, and tells you which creators’ clips actually moved the needle off-Amazon.

Pricing (checked 23 October 2026)

Quoted in USD on annual billing; monthly billing runs a little higher, and the site lists EUR first.

• Free: $0. One brand, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics. No LinkedIn or X.
• Starter: from $20/mo for up to 5 brands, $36/mo for up to 10. Unlimited publishing, 100 competitors, LinkedIn, unlimited analytics history, Canva and Google Drive integration.
• Advanced: from $53/mo for 15 brands, up to $159/mo for 50. Team roles, post approvals, custom report templates, API access.
• Custom: white label and dedicated support for agencies.

Who it is for

Any brand that has decided to exist off-Amazon. The free plan is enough to run one brand’s TikTok, Instagram and Pinterest properly, and Starter is the plan a seller with two or three brands lands on. It is also the right pick for a VA or agency handling social for several sellers.

Who should skip it

Sellers who post nothing off-Amazon and have no plan to. A tool that schedules posts cannot help a brand that has none, and the money is better spent on PPC. If you only ever post to one platform, its native scheduler is free.

Our stack

Metricool does not run our Amazon store, so this is a comparative recommendation; it is the scheduler we would pick for a brand’s social accounts, ahead of Later and Buffer, because the analytics and competitor tracking come in the same price rather than as upsells.

The honest caveats

Metricool is a scheduler and a reporting tool, not a community tool: DMs, comment automation and giveaways are Manychat’s job. LinkedIn and X are gated behind Starter or add-ons, which matters little for a consumer brand and a lot for a B2B one. And because pricing is set in euros, the dollar figures drift with the exchange rate.

Bottom line

Open the free plan, connect the brand’s TikTok and Instagram, and schedule the next batch of creator clips through it. If you ever manage a second brand, Starter at $20 a month is the whole upgrade.