Helium 10 Pricing 2026: Every Plan, the Free Plan, and the Trial

Most Helium 10 pricing pages are out of date. They still list a Starter plan at $39 or $49, show Platinum at $99 a month on monthly billing, and promise a 7-day free trial. All three were true at some point. None of them is what Helium 10’s pricing page says today. Helium 10 dropped Starter earlier in 2026, raised monthly Platinum to $129, and moved its PPC tool up to Diamond.

We run a private-label Amazon store with more than $3M in lifetime sales, and we pay for Helium 10 Platinum ourselves, next to Data Dive and Sellerise. Readers can use code BUYBOXSTACK10 for 10% off every month. Every price below was checked on Helium 10’s own pricing page on 2 November 2026, and its terms and help center on 29 October 2026.

The short answer

• Free plan: $0, no card required, limited runs of the core tools. It’s a free plan, not a timed trial.
• Platinum: $129 a month, or $99 a month billed yearly ($1,188). The entry paid plan, and the one most private-label sellers need.
• Diamond: $359 a month, or $279 a month billed yearly ($3,348). Adds Helium 10 Ads (with a 2% fee on managed ad spend), the Helium AI agent, inventory and P&L tools, and room for 10 seller accounts.
• Enterprise: from $1,499 a month, billed annually only. Custom.
• Free trial: none on the pricing page. The free plan and a 7-day refund window on your first purchase are what you get instead.
• Freedom Ticket, Helium 10’s FBA course, is included on Platinum and above.
• Pay less: code BUYBOXSTACK10 takes 10% off every month. Our Helium 10 coupon code guide compares it with Helium 10’s seasonal codes.

Helium 10 plans and prices (checked 2 November 2026)

Prices are in US dollars, with tax added at checkout. “Annual” is the per-month price when you pay for a year upfront.

Helium 10 says annual billing saves $360 a year on Platinum and $960 a year on Diamond.

Ignore the sales ranges as a buying rule. They are Helium 10’s way of nudging growing sellers toward Diamond. We are a seven-figure brand, far past $100K a year, and we are on Platinum. Pick a plan by the features you’ll use, not by your revenue.

What each plan includes

The pricing page’s comparison table is long. These are the lines that decide which plan you need.

Platinum covers the research and keyword side: Black Box for product research, Xray in the Chrome extension, Cerebro for reverse-ASIN keyword research, Magnet for keyword ideas, Listing Builder, Keyword Tracker, and Alerts. It also includes TikTok Shop tools and training. The pricing page shows keyword research at 100 searches a month. Trade press also reported caps on AI listing generation and Alerts for Platinum subscribers, applied at each account’s next renewal. If you plan to run Cerebro on dozens of ASINs a month, check the current limit inside your account before you commit to a year.

Diamond adds the operations and ads side. The big one is Helium 10 Ads, the PPC tool that used to be called Adtomic. Helium 10’s FAQ says Diamond customers pay a 2% management fee on PPC spend managed through it. That is on top of the subscription: at $10,000 a month of ad spend, the fee is $200 a month. Diamond also brings the Helium AI agent, rules-based ad automation, inventory management for 500 SKUs, full P&L reporting, and a lower 10% fee on the managed refund service.

Enterprise is custom. Helium 10 lists a dedicated customer success manager, ad budgets from $25K to $1M of monthly spend, 10+ users, 15+ seller accounts, up to 5,000 ASINs, weekly sessions, and 1:1 coaching.

Add-ons are sold on top of any plan: extra Keyword Tracker capacity from $19 a month, MCP access at $50 a month, the Elite sellers group at $99 a month, and Market Tracker 360 at $650 a month.

The free plan

Helium 10’s free plan is real, and it is a plan, not a countdown: Helium 10 calls it “a limited, free version” of most of its tools. Helium 10’s own sign-up guide says there’s no credit card required. The pricing page FAQ confirms the free plan gets only limited access to the Chrome extension, and the free plan does not include Freedom Ticket.

The pricing page doesn’t list the free plan’s exact limits. Helium 10’s own plan explainer does: 5 Black Box uses, 10 Xray uses, Cerebro twice a day, 2 Listing Analyzer uses, Alerts on 2 ASINs, and 30 days of Profits and Inventory Management. That explainer was last updated in early 2026 and still lists the discontinued Starter plan, so treat those numbers as a guide. The free account’s dashboard shows the current ones.

What the free plan is good for: learning how reverse-ASIN keyword research works before you pay anyone, and running a few Xray checks on a niche. What it won’t do: run a launch. A handful of Cerebro runs a day is not enough to build a keyword list for a real listing. Our Cerebro guide shows what a proper run looks like.

Is there a Helium 10 free trial?

Not on the pricing page, as of 2 November 2026. Plenty of third-party pages still advertise a “7-day free trial”. We found no trial offer anywhere on Helium 10’s pricing page or in its FAQ.

What you get instead is two things:

1. The free plan, a limited version of most tools with no trial clock on it.
2. A 7-day refund window. Helium 10’s terms say you get a full refund if you cancel within the first seven days of your initial purchase.

Put together, that works like a trial: learn the interface on the free plan, then buy Platinum monthly and use it hard for a week. If it isn’t for you, cancel inside seven days for a full refund. Don’t do this on the annual plan unless you’re sure, for the reasons below.

Refunds, cancellation, and pausing

From Helium 10’s terms and pricing FAQ:

• Refunds: full refund within the first seven days of your initial purchase. After that, payments are nonrefundable, with no credit for partly used or unused time. Any other refund is at Helium 10’s discretion.
• Cancelling: monthly plans have no long-term commitment. You can cancel from Plans & Billing, through support chat, or by email. Cancel before your renewal date to avoid the next charge.
• After you cancel: you keep access until the end of the period you already paid for.
• Auto-renewal: every plan renews automatically. For annual plans, Helium 10 says it uses “reasonable efforts” to warn you before renewal. Put the date in your own calendar anyway.
• Pausing: you can pause for 1, 3, or 6 months. The pause starts at the end of your current billing cycle. If you sell seasonally or are between launches, pausing beats cancelling and re-buying.
• Freedom Ticket: access lasts only while your subscription is active.

Monthly or annual?

Annual Platinum costs $1,188 for the year. Monthly Platinum costs $1,548 over twelve months, or $1,393.20 with BUYBOXSTACK10. So if you’ll use Helium 10 for a full year, annual is cheaper even against our code.

Monthly is better in three cases:

• You’re testing. The 7-day refund applies to your first purchase either way, but a month at $129 is a cheaper mistake than a year at $1,188.
• You need it for a burst. A research push and a launch, then back to the free plan.
• Cash flow is tight. Inventory money matters more than a $360 saving.

Helium 10’s help article says some coupon codes don’t apply to annual plans. To check, apply a code on the pricing page, then switch to the Annual tab and see whether the annual prices drop. Our coupon code guide has the full math, including when a 20%-for-six-months code beats 10% every month.

Which plan fits whom

Learning, no product yet. Start on the free plan. Learn Black Box, Xray, and what Cerebro output looks like. Move to Platinum monthly when you start serious product research, and work through Freedom Ticket while you’re paying. It’s included, and it’s the course we took.

One brand with a live listing. Platinum, annual if you’re staying. Cerebro carries the price, as we explain in the Helium 10 review. This is our plan.

Selling and wanting PPC automation. Think hard before Diamond. Moving from annual Platinum to annual Diamond costs $180 a month more, before the 2% fee on ad spend. A dedicated PPC tool on top of Platinum usually costs less. Our Helium 10 alternatives guide runs those numbers.

Agency or multi-brand seller. Diamond makes sense if you really need 10 connected accounts, 5 extra users, and 1,000 tracked ASINs under one login.

Eight-figure brand. Enterprise, with a dedicated contact and coaching. It’s priced like a hire, so make Helium 10 show you what you get for it.

Only need keywords and listings. You may not need Helium 10 at all. Data Dive Starter is $39 a month and runs the keyword-to-listing workflow better. Code BUYBOX takes 10% off its first six months. We pay for both, and our Data Dive vs Helium 10 comparison explains when one is enough.

What changed in 2026

If you’re comparing against an older article, here is what moved:

• Starter is gone. Helium 10 stopped selling it to new customers in 2026. Platinum is now the cheapest paid plan.
• Monthly Platinum went from $99 to $129. Annual Platinum stayed at $99 a month.
• Helium 10 Ads moved to Diamond. Platinum no longer includes the PPC tool.
• Platinum allowances shrank. The pricing page now shows keyword research at 100 searches a month.

None of this makes Platinum a bad buy for a private-label seller who lives in Cerebro. It does make it a worse buy for someone who opens two tools a month.

How to pay less

Three ways, in order of how much they save:

1. Pay annually if you’re staying a year: $1,188 instead of $1,548.
2. Use a code on monthly billing. BUYBOXSTACK10 takes 10% off every month, or check Helium 10’s coupon page for a seasonal code. Codes can’t be combined.
3. Pause instead of cancelling in quiet months.

Try Helium 10 through our link and BUYBOXSTACK10 shows on the coupon page you land on.

Bottom line

Helium 10 has one free plan and three paid ones, and no free trial today. For almost every private-label seller, the choice is Platinum, and the only real question is monthly or annual. Start on the free plan, buy Platinum monthly with a code while you find out if you use it, and switch to annual once you know you’ll stay. Skip Diamond unless you need ten accounts or Helium 10 Ads, and price the 2% ad-spend fee in before you do.