sellerboard

Verdict: the profit dashboard to buy if you want the clearest picture for the least effort, and the better choice than Sellerise for a seller who hates settings pages.

What it does

sellerboard pulls your Amazon orders, fees, refunds, and advertising into a live profit dashboard, then layers on the tools a small seller keeps needing: a PPC view with per-keyword profitability, inventory forecasting with reorder alerts, automated follow-up emails and review requests, and a “money back” report that flags lost and damaged inventory Amazon has not reimbursed. Every tool is on every plan; the tiers differ only by volume.

Pricing (checked 20 October 2026)

One-month free trial, no card.

• Standard: $19/mo, or $15/mo on the annual plan. 3,000 orders a month, 150 follow-up emails, 4 seller accounts, 1 extra user.
• Professional: $29/mo, or $23/mo annual. 6,000 orders, 6,000 emails, 6 accounts, 2 users.
• Business: $39/mo, or $31/mo annual. 15,000 orders, 15,000 emails, 8 accounts, 4 users.
• Enterprise: $79/mo, or $63/mo annual. 50,000 orders, 30,000 emails, 16 accounts, per-account access rights.

Prices have been stable for several years, which is unusual in this category.

Who it is for

Newer sellers and anyone who wants a dashboard that explains itself. The 3,000-order Standard tier is generous enough that most single-brand sellers never leave it, and the annual price of $15 a month is the lowest serious entry point in profit analytics.

Who should skip it

Sellers who have outgrown the “one dashboard” stage and need deep keyword tracking, Search Query Performance analysis, or fee-free reimbursement filing with audit detail. Sellerise goes further on all three for roughly twice the price.

Our stack

We run Sellerise rather than sellerboard day to day, so our view here is comparative rather than first-hand: sellerboard is the one we recommend to sellers who tell us Sellerise looks like a cockpit.

The honest caveats

The follow-up email tool is limited by Amazon’s messaging rules more than by sellerboard, so expect modest results. The inventory forecasting is sensible but simple; SoStocked exists for a reason. And the money-back report flags issues rather than filing claims for you.

Bottom line

A one-month free trial with no card is the whole argument: connect your account, look at your real margin, and decide.